: "The Win Without Pitching Manifesto" by Blair Enns is a book that challenges the traditional business development practices in the creative services industry. It proposes a revolutionary approach where creative firms can win business without the need for competitive pitches. The book lays out twelve proclamations that aim to shift the power dynamic between creative firms and their clients, advocating for a more principled approach in selling creative services. It's an influential read for professionals in the creative industry looking to improve their business development strategy and client relationships.