Framer is a web design platform that enables teams to create and publish visually stunning websites. It provides powerful, user-friendly tools, allowing for easy import of designs from Figma. Features include the addition of dynamic effects, seamless page linking, and a fast deployment process optimized for search engines. The platform includes a built-in CMS, AI-powered localization, and site maintenance tools, ensuring scalability and performance. Framer also offers a secure environment where site histories are preserved and accidental changes can be reverted.